Services

We offer comprehensive business consulting designed specifically for gyms, studios, leisure centres, and wellness businesses.

We take a hands-on approach, working closely with you to refine your business model, streamline operations, and improve profitability. Whether you’re launching a new facility, struggling with retention, or looking to expand, we provide tailored solutions that drive real results.

Unlike generic business consultants, we specialise in the fitness and leisure industry. Our team has first-hand experience managing and growing successful fitness businesses, so we understand the unique challenges you face: membership churn, seasonal revenue fluctuations and increasing competition.

We don’t just offer advice; we help implement change. From financial forecasting and pricing strategies to operational efficiencies and customer experience enhancements, we ensure every aspect of your business is optimised for success.

With Rox Consultancy, you get expert guidance, practical solutions, and measurable outcomes; so you can focus on what you do best: running a thriving fitness business.

In a crowded fitness and leisure market, standing out is essential.

We go beyond generic marketing agencies, we understand your industry. Whether you’re a gym, personal training studio, or wellness centre, we craft marketing strategies tailored to your audience. From social media management and digital advertising to local outreach and member engagement, we ensure your brand connects with the right people at the right time.

Our data-driven approach means we don’t waste time on guesswork. We analyse market trends, customer behaviour, and competitor strategies to position your business for maximum impact. Need a website revamp? A results-driven ad campaign? A referral programme that actually works? We provide bespoke solutions that deliver measurable growth.

We help you create a compelling brand, communicate effectively, and turn leads into long-term clients. Ready to take your marketing to the next level? Let’s make it happen.

Audits can be stressful, but with the right preparation, they become an opportunity to strengthen your business.

Whether you’re facing a financial audit, health and safety review, or industry compliance check, we help you navigate the process with confidence. Our team conducts pre-audit assessments, identifying potential risks, gaps in documentation, and areas for improvement before auditors step through the door.

We take care of everything from policy reviews and financial record checks to staff training and operational best practices. By addressing issues proactively, we help you avoid penalties, maintain your reputation, and streamline future audits.

Unlike generic audit services, we specialise in the fitness and leisure sector, meaning we understand industry-specific compliance, safety regulations, and operational standards.

Let us handle the details so you can focus on what you do best: running a great business.

Selling memberships, personal training packages, or fitness services isn’t just about having a great facility, it’s about knowing how to engage, convert, and retain customers.

We help your team master the art of selling without the hard sell. Whether it’s improving front desk interactions, handling objections, or creating a seamless consultation process, our training ensures every customer touchpoint leads to higher conversions.

Our approach focuses on real-world strategies that work in gyms, studios, and wellness businesses. From effective lead generation and follow-up techniques to upselling strategies and retention-focused selling, we equip your staff with the skills they need to drive revenue while maintaining strong customer relationships.

Unlike generic sales training, our programmes are fitness-focused, built around the way your customers think, buy, and commit. We provide practical, interactive training that gives your team the confidence to close more sales, without feeling pushy.

Ready to boost your sales performance? Let’s get started.

Your people are the heart of your fitness or leisure business, and managing them effectively is key to long-term success.

From recruitment and onboarding to contracts, compliance, and staff retention, we handle the HR complexities so you can focus on running your business. Whether you need help creating clear employment policies, managing performance reviews, or navigating employment law, our expert guidance ensures your team is supported and your business remains compliant.

We understand the challenges of hiring and retaining great staff in the fitness sector. High staff turnover, varied shift patterns, and freelance contracts all require a different approach. That’s why we offer bespoke HR strategies that keep your workforce engaged, motivated, and legally protected.

Unlike generic HR firms, we bring first-hand experience in managing fitness and leisure teams, meaning we know what works. You’ll get practical solutions with us, not HR jargon; ensuring your staff, from personal trainers to receptionists, feel valued, supported, and ready to deliver great service.

Let’s build a stronger team together.

Becoming a successful personal trainer takes more than just a qualification—it requires practical experience, business knowledge, and real-world coaching skills.

Our academy goes beyond the basics. We don’t just teach industry-standard certifications—we prepare trainers for real-life client management, sales techniques, and business growth strategies. Whether you’re starting out or looking to level up your skills, our courses cover client retention, programme design, and the business side of personal training.

We focus on hands-on learning, ensuring trainers gain confidence through practical coaching sessions, real-world scenarios, and expert mentoring. Unlike generic PT courses, we offer fitness business insights, helping trainers develop the skills needed to build a long-term career—not just pass an exam.

Take the next step in your fitness career with Rox Consultancy

A well-maintained fitness or leisure facility isn’t just about aesthetics—it’s essential for safety, customer experience, and long-term profitability.

Whether you need a full refurbishment, equipment upgrades, or ongoing maintenance, we ensure your facility stays in top condition. From flooring replacements and lighting improvements to ventilation upgrades and layout redesigns, our expert team helps you create a space that’s both functional and inviting.

We understand that downtime means lost revenue, so we work quickly and efficiently to minimise disruptions. Unlike general contractors, we specialise in fitness and leisure environments, ensuring all work meets industry safety standards and durability requirements. Regular maintenance prevents costly repairs, extends the life of your equipment, and keeps your business running smoothly.

Our tailored maintenance packages ensure everything from gym flooring to air conditioning is serviced, compliant, and fit for purpose—so you can focus on delivering the best experience to your members.